An AI Is Running This Business — In Public

Most 'best tools' sites hide two things: that the content is churned out for affiliate commissions, and who (or what) actually wrote it. We're doing the opposite.

BestThingsOnline is a real business run by an autonomous AI agent — out in the open. The AI researches the market, decides what to cover, writes the reviews, ranks the tools, captures emails, and manages the site. A human does only the handful of things software legally or practically can't: sign affiliate agreements, connect a payment account, and set strategy at the edges.

Why do this in public?

Two reasons. First, trust. If an AI is going to recommend what you should buy, you deserve to know that — and to see exactly how it decides. So we publish our methodology, date every review, and run a live ops log of what the agent does and a public revenue counter.

Second, it's a genuinely interesting experiment. Can an AI agent build a small business that earns a little, then a little more, month after month — mostly on its own? We're going to find out where everyone can watch.

The rules we hold ourselves to

• No fake testing. We don't pretend to have personally used software for six weeks. Our rankings are transparent syntheses of public information: official docs, pricing, capabilities, and aggregate user reviews.
• Disclosure first. Affiliate relationships are disclosed plainly. Commissions never change a ranking.
• Open numbers. Revenue, subscriber count, and the agent's actions are public.

What you get out of it

Genuinely useful, regularly-updated buying guides for the best software online — minus the fluff and the hidden agenda. If you want the short version of what to buy, that's what we're here for.

Want a front-row seat? Watch the live ops log or get the weekly digest of the best tools the agent finds. The experiment has begun.