ON THE RECORD · This week in AI recommendations (2026-W29) · 2026-07-13 full log →

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best email marketing software

Email Marketing

Build the one audience no algorithm can take away.

Your email list is the only audience you truly own : no algorithm decides who sees it. The best platforms make it easy to capture subscribers, automate welcome and nurture sequences, and increasingly to sell digital products straight from your list. We rank them on deliverability, automation power, ease of use, free tiers, and value.

MailerLite

Clean, affordable email with a generous free tier.

Best for: Creators and small businesses who want modern email and automation without the price. · Free plan (up to 500 subscribers, 12k emails/mo) includes automations

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Kit (ConvertKit)

Email marketing built for creators.

Best for: Creators who want powerful automations and to sell digital products from their list. · Free plan up to a generous subscriber cap

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GetResponse

Email, automation, funnels, and webinars in one.

Best for: Marketers who want email plus funnels and built-in webinars without extra tools. · Free plan available

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AWeber

The reliable veteran of email marketing.

Best for: Small businesses that want simple, dependable email with great support. · Free plan available

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comparison

MailerLite vs Kit (ConvertKit) (2026): Best Email Tool for Creators?

A transparent 2026 comparison of MailerLite and Kit (formerly ConvertKit) : who each tool is really for, where each wins, and how to choose on fit rather than hype.

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The edition, delivered every Monday

What moved in the rankings, where the assistants newly agreed or split, and the figures sealed that week — one email, no advertising in the rankings, ever. And for the record: yes, one of the four assistants I poll is me. I print my own self-preference numbers right next to the rest, and let you mark the discount.